Shilily Hotel Group specializes in the operation of luxury resorts and vacation hotels. As the first hotel brand to put forward the concept of "In-depth Emotional Experience", it takes "Resonance of Love and Beauty" as its core philosophy. The Group has established the Four-Element Theory of Hit Customization featuring "Three In-depth Dimensions & One Stunning Surprise", covering full-cycle in-depth customization empowered by blockbuster IPs, refined creation of immersive emotional experiences, integrated omni-channel traffic activation, and operation management delivering extraordinary surprise services. Constantly innovating and upgrading vacation lifestyles, Shilily has gained widespread market recognition and emerged as a highly sought-after blockbuster IP resort brand.
With over a decade of development, Shilily has rooted its business in Jiangsu, Zhejiang and Shanghai, expanding its footprint across key provinces and cities nationwide. It has established profound presence in more than 20 locations including Hangzhou, Ningbo, Jinhua, Taizhou and Quzhou in Zhejiang Province; Liyang and Huai'an in Jiangsu Province; Hefei and Huangshan in Anhui Province, and keeps expanding to scenic destinations all over China. Up to now, the Group has developed over 50 blockbuster projects, such as Shilily Secluded North Mountain Thirty-Six Streams (Jinhua), Wending Longtan Stone Village (Ninghai), Shilily Secluded Immortal Wonderland (Taizhou), Shilily Weiyan Mansion (Huangshan), Shilily Green Plum Academy, Shilily South Mountain Fishing Shadow Manor (Hefei), Mangota Quchanli (Liyang), Mangota Tianchi (Hangzhou), Mangota Daqi Mountain (Tonglu), Mangota Lobster Themed Hotel (Xuyi), Shilily Secluded Golden Ark (Tonglu), etc.
Shilily owns six major brand lines: Shilily, Mangota, Guanyi, Cangqi, VISHWA Golden Years and Wending.